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Get inspired by experts in market entry, positioning, and scaling with the support of technology partners in e-commerce.

Let’s Produce a Hit: Your E-Commerce Tools as an Earworm
How can your software solution become a “hit” for e-commerce businesses? Let’s turn your tool’s features into real benefits that excite your customers.

From Feature List to Brand: Make Your B2B Software Company Successful
Engage your customers with clear communication instead of abstract product descriptions. Discover three simple steps to make your B2B software company more successful.

Your customer’s diversified e-commerce strategy is outdated: Here’s how their online retail business can thrive in 2025
Successful E-Commerce in 2025: How your software and payment solutions help e-commerce businesses retain customers – instead of losing them.

Why Strong Messages Touch and Convince Their Audience
Successful Communication for Your Software Solutions in E-Commerce: Strong Messages That Specifically Address and Convince Online Retailers.

Wins, Wins, Wins: How to Turn Your Sales Strategy from a Gamble into a Winning Approach
At the Hamburg Dom fair, you hear it everywhere: Wins, Wins, Wins. All around, you see ticket sellers with their colorful stands – stuffed with toys. People buy tickets, hoping to win the grand prize: an oversized stuffed animal or a remote-controlled car. But...

Positioned or Not Positioned – Is That the Question?
Imagine walking through the lively halls of an e-commerce event, moving from booth to booth, always searching for the next big thing. My eye is trained to spot groundbreaking innovations with the potential to be game-changers. Not long ago, this happened to me...

Ready, steady, ? – 5 steps to the perfect market entry strategy
Imagine you have created a new rough diamond of german industrial art, and can use it to make life much easier for online retailers. But are the sales still missing? Then the first thing you need for your product idea is an effective market entry...

Your E-Commerce Software Solution Is Ready, But Sales Aren’t Taking Off?
Discover how integration with leading e-commerce software platforms can boost sales and streamline growth for your software solution.

How to Successfully Participate as an Exhibitor at Events and Trade Shows
Learn how to succeed as an exhibitor at trade shows and events. This guide offers tips for optimal preparation, lead generation, and team motivation to help you unlock the full potential of your trade show participation