Imagine you’ve built a fantastic e-commerce software solution and now want to attract online retailers as new customers. But how do you transform your technical features into real hits everyone wants? Like a music producer turning raw talent into chart-topping hits, we’ll work together today to translate your features into earworms every customer wants to hear!
Spotlight on Your Tools: What’s Your Unique Selling Point?
First things first: Do you know all the strengths of your tools? Like a music producer who understands their artist’s talents inside and out, you need to master every detail of your software solution. Which features are the lead singles solving real problems, and which are more like B-sides? Identify the core features that provide the most value to your customers, such as automated inventory management or personalised product recommendations.
Turn Your Technical Features into Hits: Find Your Sound
Now that you know what sets you apart from the competition and which features are your keys to success, let’s translate them into clear, customer-oriented benefits. Turn your technical specs into harmonious chords and your jargon into catchy lyrics. For instance, “automated inventory management” might not sound exciting, but “Never out of stock—automatically restocked before you run low” hits the mark. Similarly, “personalised product recommendations” could become “Products your customers truly want—every time.”
Create a Unique Chord Progression: The Rhythm That Keeps Customers Hooked
Once we’ve translated the benefits of your features into clear chords, it’s time to connect them into a unique chord progression. This structure highlights the strengths of your software and directly addresses your customers’ needs. The result is a harmonious package that makes your solution stand out for online retailers. Remember, a hit often doesn’t need more than five chords—and your core benefits shouldn’t exceed that either. Focus on the most impactful features that form the essence of your USP.
Compose an Earworm: A Melody That Sticks in Customers’ Minds
After creating the unique chord progression of your value proposition, it’s time to translate it into emotional messaging—the melody of your product. The goal? Crafting a user experience so enjoyable and memorable that it becomes unforgettable—a true earworm!
Your tools should do more than just work; they should bring a smile to the faces of e-commerce businesses and even give them goosebumps. For example:
- Automated inventory management: “Always in stock, keeping your customers happy and your business thriving.”
- Personalised product recommendations: “Products your customers will love—tailored for each individual.”
These emotional messages form the “motifs” of your software solution, laying the foundation for stories and content that can be delivered to end users through the right channels. Imagine your customers hearing these “songs”—rock tracks with a specific vibe—on a Spotify playlist or the radio, wanting to listen repeatedly. That’s how your product lands in your audience’s favourite playlist and becomes an essential hit.
Name Your Hit: The Claim
Like every great song, your solution needs a title—the claim that ties everything together. A good claim is short, memorable, and encapsulates the essence of your USP. It should immediately tell customers what to expect from your product and why it’s unique. For example:
- Automated inventory management: “Always there when your customers need it.”
- Personalised product recommendations: “Exactly right—for every customer.”
Stay in the Groove: The Music Industry Never Sleeps and Neither Does E-Commerce
Improving and adapting your e-commerce software is an ongoing process. As a producer constantly refining their tracks, you should gather feedback and continuously develop your tools. The music industry doesn’t wait, and neither does the market for e-commerce software.
It’s crucial to smartly integrate new features into your messaging and turn them into real benefits, ensuring your hit stays relevant with the times. Make your product a long-lasting hit that is always on repeat in your customers’ playlists.
Let’s discuss turning your e-commerce software solution into a top hit. Book a call today, and let’s get into the studio!
