by Arne | Dec 11, 2024 | Market entry strategies
At the Hamburg Dom fair, you hear it everywhere: Wins, Wins, Wins. All around, you see ticket sellers with their colorful stands – stuffed with toys. People buy tickets, hoping to win the grand prize: an oversized stuffed animal or a remote-controlled car. But...
by Arne | Dec 11, 2024 | Market entry strategies
Imagine you have created a new rough diamond of german industrial art, and can use it to make life much easier for online retailers. But are the sales still missing? Then the first thing you need for your product idea is an effective market entry...
by Arne | Dec 11, 2024 | Market entry strategies, Technology partnerships
The first milestone is achieved: you’ve developed a great software solution for online retailers that the market definitely needs. Now, you’re facing Milestone Two: getting your solution to market. One question to consider is whether your solution operates as a...