Imagine you have created a new rough diamond of german industrial art, and can use it to make life much easier for online retailers.
But are the sales still missing?
Then the first thing you need for your product idea is an effective market entry strategy. In the e-commerce software space, this is often more complex than expected.
To gain your first customers quickly and with manageable effort, start by asking yourself these five key questions:
- Who exactly is my target audience or buyer persona? The top 100, the top 1,000, or rather smaller retailers?
- Who are my competitors within this target group? What makes my solution better than theirs? Where is my unique position, my USP?
- Can I make my solution available through partners, such as e-commerce platform providers, to build brand awareness? Which partners might these be?
- If yes, who can develop an integration for these partners? And how do I gain access to these partners to establish real partnerships and co-marketing activities?
- If not, who will take on sales in-house and focus directly on acquiring retailers? Which retailers do we start with? Can these new partners bring us new customers through co-selling?
Ready, Set, Market Entry – What Are You Waiting For?
For a successful start, it’s essential to ask and answer the right questions, even if it can sometimes be a bit tedious.
With a well-prepared and carefully thought-out market entry strategy, you’ll secure your first partners to integrate with. You’ll gain initial brand awareness, collect your first leads, and win your first customers.
Ready to make your product a success? Then let’s launch together and supercharge your market entry through the right partners for scalable success!
