by Arne | Feb 8, 2025 | Positioning
Imagine you’ve built a fantastic e-commerce software solution and now want to attract online retailers as new customers. But how do you transform your technical features into real hits everyone wants? Like a music producer turning raw talent into chart-topping hits,...
by Arne | Jan 22, 2025 | Positioning
Put yourself in your customer’s current situation: German fashion retailers like Hallhuber, which had to close all stores and their online shop after filing for bankruptcy in May 2023, or Oceansapart, which declared bankruptcy in July 2024 and ceased their online...
by Arne | Dec 11, 2024 | Positioning
Imagine walking through the lively halls of an e-commerce event, moving from booth to booth, always searching for the next big thing. My eye is trained to spot groundbreaking innovations with the potential to be game-changers. Not long ago, this happened to me...
